Apple Store with employees standing at various points." />Apple Store with employees standing at various points." />
Discover customers’ needs, then follow up with the right solutions. You guide and advise the customer, and help set up their new products.
Connect business professionals and entrepreneurs with the products they need to help them build success.
Use your own creative talents to inspire customers. You’ll help them bring their interests and imagination to life with Apple products and services.
Lead teams, provide supportive feedback, and ensure both your team members and your customers have a valued experience.
Provide insightful advice and friendly, hands-on technical support. You also spend time behind the scenes, solving problems and repairing products.
Introduce people to the Apple products that help them do what they love in new ways.
Explore Sales roles
Use your creativity or technical skills to help others bring their interests to life.
Explore Support roles
Develop and inspire diverse teams that deliver amazing customer experiences.
Explore Leadership roles
Up front or behind the scenes, wherever you work in the Apple Store, you’ll have the chance to make a big difference — for your customers, your team, and yourself. You may even work with local business communities, connecting entrepreneurs and professionals with the tools they need to build success.
Roles include Specialist, Expert, Pro, Operations Expert, Business Expert, and Business Pro.
You’re energized by interactions with other people and you thrive in a collaborative, team-centric environment.
Discover customers’ needs, then follow up with the right solutions. You guide and advise the customer, and help set up their new products. Find available
Specialist roles
You’re skilled at nurturing and evolving relationships, and passionate about Apple products and services. You keep your finger on the pulse of innovation in business technology.
Connect business professionals and entrepreneurs with the products they need to help them build success. Find available Business Expert roles
Bring your people skills and we’ll help you with the technical skills. Some roles focus on repairs and technical issues, so if you have a talent for hands-on problem solving, you’ll address customers’ needs by reconnecting them with the Apple experience they love. In other roles, you’ll help customers bring their projects to life: You might troubleshoot with one person, show another how to retouch their photos, or even teach a child to code.
Roles include Technical Specialist, Genius, Creative, and Creative Pro.
You’re a natural problem solver with a passion for technology and a knack for connecting with others. Adaptable and quick-thinking, you’re able to explain complex information in terms that anyone can understand.
Help new owners get started and help current owners troubleshoot their mobile devices. Find available Technical Specialist roles
You thrive in a fast-paced environment, but always make time for meaningful connections. You’re knowledgable about Apple products, and you have an aptitude for helping others.
Provide insightful advice and friendly, hands-on technical support. You also spend time behind the scenes, solving problems and repairing products. Find available
Genius roles
You’re a natural teacher, who loves to instruct and inspire others in a hands-on environment. Sharing what you love directly with others is how you connect with the world.
Use your own creative talents to inspire customers. You’ll help them bring their interests and imagination to life with Apple products and services. Find available
Creative roles
You’ll lead through inspiration, using our culture of open, honest feedback to help each team member grow and deliver exceptional customer experiences. You’ll also build relationships with the local community and its businesses, creating an atmosphere where all are welcome.
Roles include Manager, Senior Manager, Store Leader, and Market Leader.
Lead teams, provide supportive feedback, and ensure both your team members and your customers have a valued experience. Find available
Manager roles
You’re a communicator first and foremost. You’re also a quick, decisive thinker who enjoys solving complex problems.
Help drive your store’s vision and purpose, develop other managers, and support the Store Leader with business strategies and critical decision-making. Find available Senior Manager roles
Carissa, Senior Manager
Read Carissa’s story
Tom, Creative Pro
Read Tom’s story
Serene, Technical Specialist
Read Serene’s story
Carissa, Senior Manager
From day one, my managers supported my ambition to grow into the leader I am today.
When Carissa began her career at Apple as a part-time Specialist, her store’s leadership team had even more of an effect on her growth than she expected.
“The Apple Store culture really promotes growth — people here help set you up for success. There’s the general support we all get to help us develop our careers, but the leaders here also work with your specific interests and talents. My managers saw something in me, saw that I had the potential to contribute as a leader at some point, so they nurtured that side of me. That really motivated me.”
Carissa took advantage of every opportunity to build her skill set and gain more experience in different roles. Helping roll out the training program for Apple’s first wearable, Apple Watch, she found herself thriving in a range of new career experiences within the store, ultimately being promoted into management.
Now, as a Senior Manager, Carissa is providing support and encouragement for her team members as they pursue their own path at Apple. “It’s now my job to help them reach their career goals, here in the store or in another part of Apple. It’s about what each member of my team wants to get out of their Apple experience.”
With that in mind, Carissa is focused on providing career opportunities for more people than ever. Having joined several of Apple’s Diversity Network Associations, she’s cultivated relationships with other managers around the world and applied what she’s learned to her work. “Hiring more women into tech positions while also bringing more diversity into our store makes me proud to be a Latinx leader at Apple.”
Tom, Creative Pro
It feels good here, because I’m always growing. And helping others do the same.
After a 30-year career in video production, Tom joined the Creative team for his first experience working in retail. Everyone brings something different to their work, and Tom brought creativity and technical experience. By combining those skills with the core Apple Store training everyone receives, as well as additional Creative Pro training, he was able to build a foundation for a new career.
“People come in with some incredible ideas for their projects, and they feel great when I help them bring those ideas to life. Truth is, I feel great, too.”
Tom helps people discover the endless possibilities of what they can do with Apple products. Drawing on his strengths as a natural teacher, he’s found success in leading Today at Apple sessions in the store as well as virtual sessions online. He also considers it a bonus that, while he’s teaching others, he picks up new bits of knowledge along the way.
“I’ve learned so much by exploring different things with my customers. In the store, we have this wonderful approach to the customer experience called ‘Let’s find out together.’ I love how each conversation begins a shared interest in learning something new.”
Tom’s enthusiasm for connecting with others has given him a bit of a following. “Over the years, I’ve built great relationships with many of our regular customers. It’s such a joy to come to work every day, where people come in and thank me for what I love to do.”
Serene, Technical Specialist
This gives me the chance to focus on my degree and build a career at the same time.
Serene wanted to work part-time while in college, and the Apple Store offered her that and more. The flexible schedule that worked around her course load was a must-have, and the education expense benefits were a love-to-have.
“Working at Apple has actually made me rethink my academic goals. Through my experience as a Technical Specialist, I grew to realize how much I enjoy working with technology and switched my major to computer engineering. The tuition reimbursement program helped make that possible.”
Serene believes that her store’s leadership has been instrumental in her ability to envision a long-term career at Apple after graduation. “Apple really provides you with all the resources to succeed — right now and throughout your career here. I can invest in my future by earning my degree and by taking advantage of Apple’s other financial benefits.”
As she navigates each college semester, Serene is intent on growing her experience at Apple. Next up, she’s planning on becoming a Technical Expert, and looking forward to adding new certifications and training programs to her skill set.
“Believe it or not, it was kind of a childhood dream to work at the Apple Store. And now, as I focus on both my education and my career, I have new Apple dreams.”
